Cool down with the deluxe CoolFiber TrueColor towel. Just add water and within 20 seconds it will activate and you'll feel a temperature drop of an average of twenty degrees Fahrenheit from the surrounding air. It lasts 1-2 hours longer than other towels like it and measures at 7" x 33". Get a full color imprint in dual locations or cover it in a complete bleed for a standout product! When you give this to clients you increase the chances of your brand being seen.